Every group, whether
it's school, bank or family has its own rules. Rules must be followed and with
no rules is hard to find the way to success. Therefore, companies have set
their own rules, values and mission statements that seek to accomplish various
goals, such as providing high-quality products to their customers, treating
employees fairly and being responsible to their communities.
Each company within the auto industry has different values, for example Toyota sees its core values in improving education and supporting parents and children who communicate poorly in society. Toyota cooperates with NCFL and they help to establish family literacy sites in 30 states (1). Their Integrity-based ethics codes work very well because for their employees Toyota mainly means Excellence, Pride and Quality. More than 1 million Hybrids cars sold in the USA last year only prove enviromental care. In cooperation with Audobon they also launched the program called TogetherGreen in 2008 which encourages volunteers and supports creative projects (2). Because safety is probably the primary value for customers Toyota started the free project Toyota Driving Expectations (TDE) for teenagers and their parents to improve their driving skills and prevent car accidents (3).
Each company within the auto industry has different values, for example Toyota sees its core values in improving education and supporting parents and children who communicate poorly in society. Toyota cooperates with NCFL and they help to establish family literacy sites in 30 states (1). Their Integrity-based ethics codes work very well because for their employees Toyota mainly means Excellence, Pride and Quality. More than 1 million Hybrids cars sold in the USA last year only prove enviromental care. In cooperation with Audobon they also launched the program called TogetherGreen in 2008 which encourages volunteers and supports creative projects (2). Because safety is probably the primary value for customers Toyota started the free project Toyota Driving Expectations (TDE) for teenagers and their parents to improve their driving skills and prevent car accidents (3).
Ford developed this
statement: "One Ford. One Team. One Plan. One Goal." This can
encourage their employees and moreover, attract their potential costumers
because these powerful statements can change people´s mind (4).
Volvo has a slightly
different vission: "Beautifully simple and simply beautiful." This
can attract the consumers who not only take care about car design, but
also appreciate the marvel of what a car actually does (5).
Toyota takes this
mission: "To attract and attain customers with high-valued
products and services and the most satisfying ownership experience in
America." (6) Every company wants to be successful so we must set the
highest goal for being a successful and earning company.
(5) http://www.volvocars.com/intl/top/about/values/pages/design.aspx
(6) http://www.toyota.com/help/faqs/company-what_are_toyotas_mission_and_vision_statements.html
(6) http://www.toyota.com/help/faqs/company-what_are_toyotas_mission_and_vision_statements.html
