Showing posts with label Toyota. Show all posts
Showing posts with label Toyota. Show all posts

Thursday, October 27, 2011

Toyota's Profits Dip, Earthquake to Blame

Toyota has seen a significant drop in profits in its most recent quarterly report for FY2012 Q1 (1). This drop was expected due to the Japanese earthquake. Toyota's net income dropped from over 210,582 million yen to 2,859 yen, a 207,732 million yen decrease. Toyota is has been worldwide leader in and is often the leader in profits by net income (2). While Toyota's costs decreased in all areas since the this time last year, it's sales have dropped even more and it operated at a loss. These numbers show a significant drop in profit for Toyota, but it still had a profitable quarter despite the Japan crisis.


With Toyota in recovery, there has been some question to who will become the sales leader for 2011. General Motors has been suggested as a possibility for the number one position (3). It's earnings have increased this year from 2,110 million dollars US to 2,579 millions dollars US (4), supporting this prediction.


(1) http://www.toyota-global.com/investors/financial_result/2012/
(2) http://www.netadvantage.standardandpoors.com.proxyau.wrlc.org/NASApp/NetAdvantage/simpleSearchRun.do?ControlName=CompaniesSimpleSearch
(3) http://www.netadvantage.standardandpoors.com.proxyau.wrlc.org/NASApp/NetAdvantage/showIndustrySurvey.do?code=aup
(4) http://finance.yahoo.com/q/is?s=GM
(image) http://pressroom.toyota.com/images/toyota/photo//2008_10_09_Venza_41-prv.jpg

Monday, October 17, 2011

GM Leader in Global Sales, Lags in Global Brand Equity

General Motors again took the top spot in the automobile industry as the number one global auto company, in terms of autos sold. In 2009, Toyota stripped GM of the title it previously held for years (1). Toyota took the number two spot in the wake of its recalling of 8.1 million cars and its slashing of production due to the March earthquake in Japan. However, it wasn't just the misfortune of another firm that put GM on the top. 


One of the driving forces behind GM's position is its sales in emerging markets, specifically those in China. General Motors alone sold 1.27 million autos in the China in the first half of 2011. Bolstering sales in China is GM's Buick brand, one that was nearly on the chopping block due to lagging sales in the U.S. In 2009, GM sold four times as many Buicks in China than they did in the U.S. In fact, the Buick brand and its developments within the industry helped GM convince the federal government that with the bailout funds they received the company could eventually turn a corner (2). China now stands as the premier market for the Buick brand. Buick models and new technology within current models often appear in China before they appear in the U.S. market (3). Expanding the Buick brand in China and its other brands in emerging markets have helped put GM on top. 


While GM leads in sales worldwide, there is a different leader in terms of brand equity. Toyota, despite its hardships that caused it to drop to number two in terms of sales, holds the highest brand value of any global auto maker. The BrandZ Top 100 Most Valuable Global Brands study ranked car makers by combining financial reports with consumer opinions. BMW previously had the most valuable car brand in 2010. Toyota's brand value in 2011 is estimated at $24.2 million (4). General Motors was not within the world's 10 most valuable car brands, according to the BrandZ study (5). 




Sources
(1) http://www.dailyfinance.com/2011/08/05/gm-reclaims-crown-as-no-1-global-car-company/
(2) http://www.msnbc.msn.com/id/37361381/ns/business-autos/t/buick-may-owe-its-survival-china/#.TpzarGb_kcg
(3) http://content.usatoday.com/communities/driveon/post/2011/05/gm-sells-3-millionth-buick-in-china/1
(4) http://www.egmcartech.com/2011/05/09/toyota-overtakes-bmw-as-most-valuable-global-car-brand-in-2011-brandz-ranking/
(5) http://www.millwardbrown.com/BrandZ/Default/Categories/cars.aspx
(Image) http://www.automotorblog.com/gm-china-stands-to-sell-more-than-gm-usa/

Sunday, October 16, 2011

Foreign Auto Companies




According to this graph, it shows a clear downhill trend in the top revenues for the “Big Three” between the years 2005-2008 (1). The Japanese automakers however saw tremendous success. As a result, revenues for the GM, Ford, and Chrysler are all significantly lower in 2008 compared to what they were ten years ago (1). Economists noted that, “General Motors shifted from being the highest revenue earner at $167 billion in 1998 and a high of $184 billion in 2000 to drop down to $122 billion in revenue in 2008—a distant second among automakers” (1). However, all three major Japanese automakers saw their revenues expand over this period with Toyota increasing its revenues from “under $100 billion in 1998—a distant third in ranking—to an astounding record $214 billion in 2008” (1).Toyota is now the largest automaker in the world and their constant annual growth of 8 percent in this period seems to show that they were the biggest reason of the decline of the American carmakers. (1)

These foreign-owned companies such as Kia, Mercedes, Toyota, Nissan, and Suzuki have actually been somewhat beneficial to particular southern areas in the United States. Two-thirds of "foreign imports" are, in fact, built in the United States in nonunion shops, where it costs at least $2,000 less in labor to build each vehicle (2).
Americans claim that the Japanese, Korean, and German auto companies are taking advantage of desperate communities in the South. But among people in West Point, Ga. disagree.
"Workers [in the South] understand that in order for them to have a job these companies have got to make money, because if they don't, they're not going to have a job," says Rep. Lynn Westermoreland "That's the first issue [Detroit auto executives] need to address before they come to Congress asking for a bailout or a loan or whatever it is," she says in a phone interview (2). Around the South and especially here on Interstate 85 – nicknamed the "autobahn" for the prevalence of foreign-owned car plants along its stretch – the manufacture of foreign vehicles has jumped 450 percent since 1986 (2). While the Big Three have lost more than 600,000 jobs since 1980, foreign automakers have created about 35,000 jobs in the same amount of time (2).

Sources
(1)http://www.ibrc.indiana.edu/ibr/2010/spring/article2.html
(2)http://www.csmonitor.com/Business/2008/1205/p01s04-usec.html
(Image) http://www.ibrc.indiana.edu/ibr/2010/spring/article2.html

Sunday, September 25, 2011

Corporate Social Responsibility


Corporate social responsibility is a term that acts as a moral monitor for businesses to keep themselves accountable. It covers the companies conformity to obey the law and high ethical standards that are set by the consumers. Active CSR companies would emphasize its positive involvement with the community, environment, employees, and customers.

Several companies, including Toyota, are promoting their CSR through the research and development of environment-friendly cars. Toyota has stated in their 2011 Corporate Social Responsibility Report that they are “directing their efforts into creating plants which harmonize with nature and coexist with our communities in progressing to reduce COand save energy during production.” (1) Not only is Toyota one of the top leading sellers in the Hybrid car product line, but now they are currently aiming to develop production facilities and machinery that will have less harm to the communities and environments that surround them.

Toyota has also released statements that mention their contributions to the damaged areas from the 2011 Japanese earthquake and made it a priority on resuming production of supply parts for vehicles in need of repair used in recovery efforts and the disaster area. (1) Toyota Auto Body also donated 100 million yen to disaster relief efforts, and then from the collected contributions donated six vehicles. (1) On top of these offerings, Toyota also sent drinking water, food, and other living necessities to the victims of the disaster-stricken Japanese land. (1) They claim that “Industry is said to be a public institution of our society.” (1) Toyota Auto Body provides a useful service in society, and makes an effort to provide vehicles which meet the average customer’s expectations, as well as those of the elderly, the handicapped, and customers throughout the world “in looking to continue as a corporation needed by society”. (1)


Sources
(1) http://www.toyota-body.co.jp/english/csr/index.html
(Image) https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQfk_uo3pdfAB0OS6B0g-1jiv5x65tK0to65r6tuIo14h9F48U1whHccDih1Cc-1it2gcbqF3NNnU644wXswbVIoxl7HlID94InK-_n6Ko9PNx3S6FP0Ey0kxZnMeYwxaeETxuxfz0_epy/s1600/toyota.jpg

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