Companies differentiate themselves by having different mission statements
as well as different models. Each company wants to be the most successful and respected car company in various part of the world, but only some of them actually uses efficient strategies to help the buyers buy. The main distinction is in promoting the product. Whereas one of the last Toyota Venza commercials pointed out the difference between virtual and real life, the last promoting commercial of Chevy Silverado (part of General Motors industry) showed the single parts of the car (1), (2). People are interested in different kinds of cars and different kinds of commercials, but there should be something interesting, unusual and fresh in commercials, therefore from my point of view the first commercial is definitely better.
Although most cars have the same overall
purpose, they vary in different models, accessories and efficiency as well as in placing the product. People in the different parts of the world prefer various types of cars. The last news of Toyota company announced starting export from their foreign subsidiary in India to South Africa in March 2012 (3). On the other hand, General Motors focuses on producing Chevrolet Colorado Pickups in Thailand (4).
All car companies have one thing in common. They´re instantly trying to act "green" to our environment. Car designers and engineers work to find the most sensitive ways to improve the impact of products during their entire lifecycle.
Sources
(4) http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2011/Oct/1006_colorado_thailand
