Corporate Social Responsibility

Corporate social responsibility is a term that acts as a moral monitor for businesses to keep themselves accountable. It covers the companies conformity to obey the law and high ethical standards that are set by the consumers. Active CSR companies would emphasize its positive involvement with the community, environment, employees, and customers.

Several companies, including Toyota, are promoting their CSR through the research and development of environment-friendly cars. Toyota has stated in their 2011 Corporate Social Responsibility Report that they are “directing their efforts into creating plants which harmonize with nature and coexist with our communities in progressing to reduce CO2  and save energy during production.” (1) Not only is Toyota one of the top leading sellers in the Hybrid car product line, but now they are currently aiming to develop production facilities and machinery that will have less harm to the communities and environments that surround them.

Toyota has also released statements that mention their contributions to the damaged areas from the 2011 Japanese earthquake and made it a priority on resuming production of supply parts for vehicles in need of repair used in recovery efforts and the disaster area. (1) Toyota Auto Body also donated 100 million yen to disaster relief efforts, and then from the collected contributions donated six vehicles. (1) On top of these offerings, Toyota also sent drinking water, food, and other living necessities to the victims of the disaster-stricken Japanese land. (1) They claim that “Industry is said to be a public institution of our society.” (1) Toyota Auto Body provides a useful service in society, and makes an effort to provide vehicles which meet the average customer’s expectations, as well as those of the elderly, the handicapped, and customers throughout the world “in looking to continue as a corporation needed by society”. (1)


Sources
(1) http://www.toyota-body.co.jp/english/csr/index.html
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