A recent trend for both US companies and US divisions of companies based overseas is to open domestic factories (2, 3, 4). In some cases this is done to cut costs. This recent trend of "insourcing" is also used as a selling point for automakers that are opening new US plants (5, 6).
Volkswagen, specifically, made news in 2008 when it announced plans to open a new, state-of-the-art US facility in Chattanooga, Tennessee (7). It opened the plant in May of this year (8) and has been able to cut labor costs (2). It has also designed a vehicle specifically for the US market that is being manufactured specifically at the Chattanooga plant (9).
Sources:
1. http://it.toolbox.com/blogs/sourceoff-blog/big-three-automakers-outsourcing-to-mexico-39465
2. http://online.wsj.com/article/SB10001424052748704083904576335501132396440.html
3. http://www.kmmgusa.com/
4. http://www.reuters.com/article/2010/03/07/us-toyota-idUSTRE6260DA20100307
5. http://www.youtube.com/watch?v=j264EVvD4gI
6. http://www.youtube.com/watch?v=clwZqni4a9U
7. http://www.autoblog.com/2008/07/15/volkswagen-announces-plans-for-factory-in-chattanooga-tenn/
8. http://www.timesfreepress.com/news/2011/may/24/live-grand-opening-chattanoogas-volkswagen-plant/
9. http://www.autoblog.com/2011/01/09/2012-volkswagen-passat-chattanooga-vw/
image: http://greennews4u.com/wp-content/uploads/2011/05/VW-Plant-Chattanooga.jpg
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2 comments:
It´s interesting how automakers produce different vehicles in various regions. For me, as an international student, I found some divergences in Volkswagen producing. For example, I´ve never seen CC model in Europe but on the other hand, we have types like Polo or Scirocco. Moreover, similar type of cars have different names. It shows how people´s tastes and nation customs can influence Auto companies.
This is very true!!!! Most manufacturers make smaller cars for European markets. The Golf platform is the smallest VW offers in the US, but it makes several cars on the smaller Polo platform for European, South and Central American, and Asian markets. There is a whole category of small pickups built on car platforms that is very popular in Mexico and Australia but can't be found in the US.
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