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| Ford's Figo model for India |
Ford's strategy for capitalizing on this emerging market includes designing and marketing more products for this region. The popularity cars with diesel engines, historically unpopular in the US, is growing more rapidly in India than in any other market (2). Ford will invest $72 million in a South India plant; the entire investment will go towards production of diesel engines for its Figo hatchback.
(1) http://online.wsj.com/article/SB10001424053111904106704576582193344608536.html?mod=WSJ_auto_IndustryCollection
(2) http://online.wsj.com/article/SB10001424052748703632304575451720343127244.html
(Image) http://www.autotribute.com/wp-content/uploads/2010/01/Ford-Figo.jpg
2 comments:
It's interesting to look at the international market compared with the U.S. market for autos. The same auto makers must meet completely different needs within different markets. Half of the autos sold in the U.S. would simply sit on the lot in foreign markets because they're just not demanded. Also, how auto brands are perceived across different markets is intriguing. For example, GM's Buick brand is perceived as a high-end luxury car and often a status symbol in China. In the U.S, Buick is marketed and perceived as a luxury car, but its feature and price are geared towards the lower-end of the luxury market.
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